In United Kingdom every year, over 19,000 cyclists met with
accidents. Volvo says the best way to survive a crash is not to crash so
they have created Life saving Paint. Volvo has partnered with UK based ad
agency Grey London and Swedish startup Albedo100 to develop this
innovative paint named as "Life Paint".
Life Paint is a unique reflective safety spray; invisible by
daylight, it glows brightly in the glare of headlights, making the
invisible, visible. This new product is basically for one’s safety.
Life Paint washes off, and will not affect the color or surface of your
chosen material. It lasts for approximately one week after application.
Though designed for safer cycling, Life Paint has many other
applications. It could be applied to clothes, shoes, helmets, strollers,
children’s backpacks, and even dog’s leashes and collars. Supplies are
limited as Volvo is only offering Life Paint in six London, and Kent area
bike shops right now, and availability will depend on how well it is
accepted.
The company says “Road safety should be for everyone- the ones not
driving our cars, and the ones who prefer two wheels to four.” Check
out the video below for more details:
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